The Gearhead Copywriter

The world’s only freelance copywriter dedicated to the Automotive Aftermarket

I write better emails, webcopy and VSL scripts for your aftermarket parts

because…

I am your

Target Market!

My 1971 Oldsmobile Cutlass

1. What is a USP?

It’s a concept as old as advertising itself. But it is widely misused and misunderstood.

It comprises 3 things

Unique product feature

One that is not currently being advertised or cannot be advertised by the competition

And it resonates with your target market. Brings them over to your product.

I am a persuasive storytelling gearhead who will work with you to identify your Unique Selling Proposition that will set your products apart from the competition.

“Innovative technology” “high grade materials” “Made In The USA” are not a USP.

Lightweight Horsepower is a USP.

Snap on throttle response is a USP

Tested 3 Million times is a USP

My services include

USP Optimized Web Copy

Not SEO optimized? That’s blasphemy.

Yeah my webcopy has that SEO thingy-mah-bob too but all the SEO optimizing in the world will not sell your product if you do not have a Unique Selling Proposition.

My Daughter , Katie

Emails – still king in outbound message delivery. But are you doing it right? Are your emails getting opened, your links getting clicked on? I can fashion an autoresponder sequence to tell your customer your story. I can write campaigns to promote sales or new products.

Email

Scripts. We need more scripts! Video is a powerful way to bring home your story, especially when It shows the installation of shiny new products that make cars go faster, I know, I love shiny new car stuff. A highly polished intake manifold gets me every time. I can incorporate your USP into punchy, persuasive story telling scripts for your VSL.

Video Sales Letter Scripts

Let’s Look Under the Hood

The Court boys and their cars

For the past 15 years, I have been in an intimate relationship with a 1971 Oldsmobile Cutlass "S".

This car has taught me a lot. It's taught me to figure things out, ask for help when needed, and never give up.

I've rebuilt the engine, upgraded the suspension, and installed disc brakes. I've also learned to tune a carb and curve a distributor.

And the endless pursuit of improvement and perfection, I've experienced that too. I consider myself more of a low-end torque junkie as opposed to a horsepower speed demon.

I also write, having published over a million words of fiction and sold thousands of copies of my books, so I know a thing or two about telling a good yarn.

And I'm a copywriter, spending my own money developing and testing ads to sell my products.

I am the perfect fit for your aftermarket company.

Let me tell your story and connect with your target market.